This morning, the Material Girl announced Truth or Dare by Madonna, a global lifestyle brand aimed at women between the ages of 27 and 50 who have “a timeless style and an innate sex appeal.”
Truth or Dare by Madonna will be produced in collaboration with Iconix Brand Group, and will initially feature footwear, fragrances, accessories, handbags and intimates. The label will be sold exclusively at Macy’s in 2012 and expanded to other department stores in 2013.
“Over the past several years, I have been approached countless times to create my own brand,” said Madonna in a press release. “The timing is right and I have found great partners in Iconix who can help translate my vision to reality.”