So here are the details for the business that is Kardashian Wedding Incorporated.
E!, the network that has built the Kardashians into a franchise worth in the hundreds of millions of dollars, will air the wedding in two parts. Titled “Fairytale Wedding: A Kardashian Event” the wedding will air on October 9 and 10.
While Khloe’s wedding to NBA big-man Lamar Odom registered 3.2 million viewers (setting a then record for an E! broadcast), Kim’s nuptial numbers are sure to eclipse those of her little sis. As part of a comprehensive piece on “The Business Behind Kim Kardashian’s TV Wedding” The Hollywood Reporter‘s Leslie Bruce spoke to Brad Adgate who predicted an audience of more than 5 million viewers for this “Kardashian Event.” It is estimated that E! will earn about $13 million in advertising from the spots being sold into the broadcast (at about $100,000 per 30-second spot).
Of course, the entire spectacle will be underwritten by advertisers, sponsors, service providers and others hoping to have their goods and services associated with one of the biggest bridal events of the year. Exclusive photos are going to a weekly magazine for $1.5 million. Exclusive photos from Khloe’s wedding sold to OK! Magazine for $300,000.
Vera Wang Bridal Dress – reportedly valued at more than $20,000.
Lorraine Schwartz Wedding Ring – a 20.5 carat ring with a value of approximately $2 million provided for much, much less.
Hansen’s Wedding Cake – $6,000 value.
Lehr & Black Crystal-Embellished Black & White Engraved Invitations - $10,000 value for invitations for approximately 500 guests.
Of course, the list (flowers, performers, etc) is sure to flow much longer than the champagne.
$1.5 million for the pics? Hmmm, let’s just say we’ll bring you what we can. And, by the way, the groom’s name, not that it seems to matter much to stories about Kim’s wedding, is Kris Humphries. Apparently he’s also a pretty handy basketball player.