Taylor Swift is joining forces with Keds footwear to promote girl power. The songstress is helping Keds launch a new campaign called Braveheart, encouraging young girls to to be brave by simply being themselves.
In the print ad for the campaign, Swift dons a polka-dot dress with contrasting polka-dot Keds and her guitar case in hand. The slogan on the ad reads, “Here’s to the brave girls.” Other ads feature words of wisdom from Swift herself with musings like, “If you’re lucky enough to be different from everyone else, don’t change to be the same.”
Keds created an entirely new website for the Braveheart campaign, where Swift shares her own ‘bravest moment’ — “Moving to Nashville.”
“Welcome, brave girl,” the website reads. “Keep your head high and your heart open.”
What do you think of the Keds Braveheart campaign?