Jessica Simpson hinted at her desire to enter the maternity fashion market back in 2011, and this morning, the new mom launched her upcoming collection with Destination Maternity.
“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said. “You want to wear clothes that are flattering to your baby bump; you want to show off your bump.”
The 70s-inspired collection starts at $36 and tops out at $100. It’ll include maxi dresses, blazers, leggings and printed tops. Simpson hopes that the collection will be ready to hit stores by this fall.
Last November, we reported on the alleged Weight Watchers deal Jessica Simpson was negotiating, and now we have official word that the deal is complete.
Just a week after giving birth to little Maxwell Drew Johnson, Simpson will embark on a bid to lose her baby weight with the help of Weight Watchers. She’ll appear in the brand’s upcoming national campaign for the tidy sum of $3 million.
For most of us, $3 million is a nice incentive to shed some pounds, but it’s a drop in the bucket for Simpson: last year, her Jessica Simpson Collection of fashion accessories like purses and shoes surpassed $1 billion in sales. Do you think she’ll have as much success as Jennifer Hudson had as a Weight Watchers spokeswoman?