Simon Cowell is teaming up with YouTube for yet another talent competition. Called “The You Generation,” the contest will look to tap into the vast amount of talent that has yet to be discovered on the video sharing social network.
This time however, Cowell and his company Syco Entertainment are looking for talent in all genres — musicians, photographers, chefs, make up artists, and everything in between. “The You Generation” is looking for talented individuals all around the world that are unique in what they do.
“The You Generation” will begin next month and is expected to run for year. Every two weeks, they will begin looking for talent in a different category. Competitors can enter the contest by uploading their video to a YouTube channel associated with the show that will be open to viewing by the public. Syco’s employees will serve as the judges.
Winners in each category will receive a prize. At the end of the year, one grand prize winner will be announced.