Mogul Russell Simmons is planning to release his brand-new Tantris yoga line by the 2012 holiday season. The line will include all sorts of goodies for yogis, including clothing, pillows, candles, yoga mats and meditation beads; eventually, Simmons wants to expand the brand to include standalone retail stores, juice bras, yoga studios and a vegan restaurant.
“I see yoga brands continuing to grow,” Simmons told WWD earlier this year. “I’m doing this because of my passion for yoga, not because I’m that kind of business guy.”
Simmons has been a longtime vegan and a vocal advocate of yoga. Do you plan on purchasing Tantris at your local department store, health club, spa or specialty store later this year?