Robert Pattinson will be fronting new campaigns for luxury men’s fragrance, Dior Homme.
“The House of Dior is delighted to announce the actor Robert Pattinson is to be the new face of Dior Homme fragrance,” the fashion brand said in a statement. “He has since proven the scope of his acting talents by choosing films as varied as ‘Remember Me’…, ‘Water for Elephants’… in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character.”
Pattinson’s Dior campaign was shot by Nan Goldin. An upcoming commercial was shot by Romain Gavras and is rumoured to be pretty racy.
The new Dior Homme campaign will be seen in Asia (except for China and Japan) and in Europe (not including the U.K.).