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Rita Ora to Front New Material Girl Campaign

Posted by & filed under SFW, The Daily Dose (Entertainment News).

rita ora material girl

Rita Ora is the new face of Material Girl. Madonna and her daughter Lourdes are the masterminds behind the junior clothing line.

“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,” Madonna and Lourdes said in a statement. “On stage or off, in photos or on the street—she’s a magnet! This is what the Material Girl brand is all about!”

Ora and Madonna met at the Sound of Change concert in London on June 1. The 22-year-old singer displayed her excitement for the new gig in a post on Instagram.

“Joining forces with Madonna & Lola!” she wrote alongside a picture of herself and Madonna. “It’s Official Ritabots–I’m the new face of @MaterialGirl. #thisisamoment for me #icon #mymuse #argghhhhh #yeeeaaahhhhhhh #excited.”

Ora joins the likes of former Material Girls like Kelly Osbourne, Taylor Momsen and Georgia May Jagger.