“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,” Madonna and Lourdes said in a statement. “On stage or off, in photos or on the street—she’s a magnet! This is what the Material Girl brand is all about!”
Ora and Madonna met at the Sound of Change concert in London on June 1. The 22-year-old singer displayed her excitement for the new gig in a post on Instagram.
“Joining forces with Madonna & Lola!” she wrote alongside a picture of herself and Madonna. “It’s Official Ritabots–I’m the new face of @MaterialGirl. #thisisamoment for me #icon #mymuse #argghhhhh #yeeeaaahhhhhhh #excited.”