“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,” Madonna and Lordes said in a joint statement. “On stage or off, in photos or on the street — she’s a magnet! This is what the Material Girl brand is all about!”
In the new campaign, Ora is seen wearing Material Girl designs while in different monuments around London, England. She sports a button-up shirt with a black and white cross print, floral print pants and a graphic tank dress.
See more of Rita Ora in the Material Girl campaign below.