Rihanna is celebrating her 25th birthday today by announcing a new partnership with MAC Cosmetics. Mac will be launching a collection of products inspired by Rihanna’s look, called RiRi Hearts MAC.
“When you think of makeup, the brand that pops into your mind—for something legit—is MAC,” Rihanna said of the new deal. “Whatever color you want, it’s like, ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time, it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
Unlike some of Rihanna’s other endorsers, MAC says they are not concerned with the singer’s often controversial personal life.
“She’s a grown woman, and whatever makes her happy makes us happy,” said John Demsey, president of MAC parent company Estee Lauder. “Life’s complicated. Far be it for us to judge.
The first product in the line will be a red lipstick called RiRi Woo, to be released in May. Rihanna’s partnership with MAC will include four collections in total, each being released throughout 2013.