Add this Rachel Weisz L’Oreal ad to the growing ranks of print campaigns that have been pulled for excessive retouching. The U.K.’s Advertising Standards Authority maintains that Weisz’s ad, which is for L’Oreal Revitalift Clinical Repair 10, “misleadingly exaggerated” the product’s capabilities.
“The beauty and advertising industries need to stop ripping off consumers with dishonest images,” said MP Jo Swinson. “The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy, Julia Roberts and Christy Turlington, should act as a wake-up call.”
L’Oreal issued a statement that maintains Rachel Weisz’s flawless face was achieved using nothing but professional makeup, great studio lighting and a talented photographer. Do you think the anti-Photoshopping movement is long overdue, or are agencies like the ASA taking things too seriously?