Following a massive restructuring in which the Oprah Winfrey Network laid off 30 staff members (and canceled Rosie O’Donnell‘s show), OWN has announced a successful first quarter. The network grew in all key demographics compared to last year: primetime ratings went up 14 percent in women aged 25 to 54, while total-day ratings went up 25 percent in the same demographic.
“We are pleased with our start for 2012,” said Erik Logan, the president of OWN. “Viewers are responding and connecting with our programming.”
Big wins this quarter included Winfrey’s interview with Whitney Houston‘s family on “Oprah’s Next Chapter,” which had 3.5 million total viewers, and the Jan. 8 premiere of “Oprah’s Master Class,” which experienced 144 percent growth over last year.
Do you think the OWN restructuring was successful? Can the network sustain this growth for the rest of 2012?