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Nicole Richie to Design Line for Macy’s

Posted by & filed under SFW, The Daily Dose (Entertainment News).

Nicole Richie has just inked a deal to design a limited-edition capsule collection for Macy’s. Is the new partnership due to Mary’s participation on “Fashion Star”?

“Nicole is pretty savvy when it comes to the fashion business and understanding consumers,” said Martine Reardon, the chief marketing officer at Macy’s Inc. “She’s got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style.”

What will Richie’s line for Macy’s look like? “This collection has a strong mix of masculine and feminine: printed chiffon mixed with faux leathers,” she explained, noting that the line is designed for the “modern woman” who has “many different layers.”

Do you plan on perusing the items from Nicole Richie’s Macy’s line?

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