Sarah Silverman was at South by Southwest (SXSW) this weekend to launch her new comedy YouTube channel with actor Michael Cera called “Jash.” Tim Heidecker, Eric Wareheim and Reggie Watts are also involved in the project.
The name Jash has no significance behind it. The group originally wanted the name “Josh” but it was already taken on YouTube. They later came up with an acronym for Jash — “Just Attitude So Hey.”
“Literally, we were at a restaurant and Tim said, ‘Just attitude!’ Which is so Tim,” Silverman explained. “And then Michael Cera said, ‘So… hey?’ Which is so Michael Cera.”
The group was actually approached by Google to create a comedy channel.
“We each have pages within Jash and we each can curate those pages,” Silverman said. “This is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail.”
Learn more about Jash in the video below.