A model has filed a lawsuit against “Mad Men” claiming the show’s opening credits use an unauthorized image of her.
Gita May Hall filed the suit on Friday in Los Angeles against Lionsgate, saying producers of the show did not have her consent to use the image that was taken in the 1950s for a Revlon hairspray ad.
“Given her stature, [Hall] consented to the use of her likeness, and the Avedon photo embodying it, only for the then-current run of the Revlon campaign,” the complaint states. “At no time did she agree to allow, forty years later, her image to be cropped from the photo, in secret, and inserted as a key element in the title sequence of a cable television series, without her consent and for commercial purposes.”
Through the lawsuit, Hall is seeking compensation for damages, lost profits and attorney’s fees.
Now 79, the Swedish-born Hall spent much of the 1950s and 60s modelling for top companies and appearing in Hollywood films.