Lady Gaga is hoping to give her fans a dedicated place to hang out online in the Little Monsters social network at LittleMonsters.com. The site, which Mashable got several photos of, was designed by Backplane and is currently in closed beta. Fans can sign up for invites and a personalized @littlemonsters.com email address.
Backplane told Mashable that Lady Gaga has spent a “significant amount of time and energy” into LittleMonsters.com, even signing on to like content posted by other users. Like Pinterest, Little Monsters lets users upload content and react to fellow users’ uploads by liking them or commenting on them. The site’s interface also looks a lot like Pinterest’s visual online pinboard with the addition of a stark black, white and red theme.
Check out more photos of LittleMonsters.com below.