As she said in an oh-so-non-marketing voice, “I remember it was late at night, and I was craving a midnight snack without the guilt. The bag stood out in the minibar, and I was pleasantly surprised when I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite!”
Well, her tummy’s not the only thing that’s hooked. Her wallet probably is as well. In addition to being the face of the Popchips brand, Perry will also be an investor and creative partner along with Ashton Kutcher and Diddy.