Katie Holmes has just been named the new co-owner of Alterna Haircare. The 34-year-old actress will also be the face of the company, being featured in ads like the one above.
“I love that Alterna uses natural and organic ingredients and stays away from hard chemicals like sulfates and parabens,” Holmes said in a joint statement with Alterna. “It’s good for my hair and good for the earth, so I feel good using it.”
Alterna prides itself on producing eco-friendly products. Their range includes Alterna Caviar Moisture Shampoo & Conditioner, Alterna Bamboo Kendi Dry Oil Mist and Bamboo Style Translucent Dry Shampoo.
Holmes is joining a group of Hollywood’s starlets who have recently teamed up with beauty brands. Jennifer Aniston was named an investor and spokesperson for Living Proof hair products last month. Just a few days ago, she was also named the new spokesperson for Aveeno. Drew Barrymore recently announced a new makeup line called Flower that will soon be available at Walmart.