“I’m thrilled to be part of a collaboration that offers me the opportunity to connect and engage with fans and bring them closer to the music,” Timberlake said in a statement. “MasterCard is a respected global brand and I look forward to working with them to bring something truly unique to their cardholders.”
Basically, MasterCard holders will have access to exclusive events and content, created by both the credit card company and Timberlake.
“When people think about access to music and entertainment, we want them to think of MasterCard,” said Alfredo Gangotena, Chief Marketing Officer at MasterCard. “We’ve had a role in this space for some time but are now looking to really put a stake in the ground and we’re doing so by tapping into one of the most prominent global entertainment and business minds, Justin Timberlake. We’ve got some amazing things up our sleeves and know that cardholders and fans will be thrilled.”
MasterCard holders who happen to be fans of Timberlake will be access to an exclusive performance to help launch the partnership. MasterCard Priceless Premieres presents Justin Timberlake will be taking place at the Roseland Ballroom in New York City on May 5. Members of Priceless New York will be the first to access tickets for the show.