Move over, Ashton Kutcher: Justin Bieber has joined the growing ranks of celebrity tech investors, signing on to support the charitable Facebook game WeTopia. The Sojo Studios game lets users build up parcels of land in a virtual world, a la Farmville. A portion of the points they use to buy or sell goods are exchanged into tangible money, which in turn benefits charitable causes.
Half of the ad profits from WeTopia will go to three charities, according to Starpulse: the Children’s Health Fund, Save the Children and BuildOn. These organizations help youth in developing nations, a key priority for Bieber.
“I’ve been so lucky and blessed and that’s why I believe so much in giving back,” the singer and teen heartthrob explained. “I know my fans will feel the same way when they play WeTopia.”