“Boyfriend” singer Justin Bieber has announced a new fragrance called Girlfriend. Bieber’s first fragrance, Someday, was a rousing success, so it’s no wonder that Macy’s has decided to work with the teen powerhouse once more.
Bieber is holding a promotional sing-off competition to drum up buzz about Girlfriend. He’s invited fans to make video responses to his single “Boyfriend” using the word “Girlfriend” instead. A few lucky entries will be featured during Bieber’s NBC Special on June 21, and some will even make it into a 60-second commercial.