Many of us know Jessica Alba as a photogenic actress and mother, but did you know she’s a business owner as well? Following the birth of her first child, Alba and cofounder Christopher Gavigan created The Honest Company.
As Alba explains, “When I became a mom, I finally became the person I am, that I always should have been. It’s the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start.”
Now the company she helped create has received a high honor. It has received B Corporation certification. What does this mean exactly? The company’s website states it best: “This designation is much like a Fair Trade or LEED certification and signals that we are committed to making a profound social difference, safeguarding people and the planet, and meeting higher standards of transparency, performance and accountability.”
Co-founder Gavigan goes on to say, “Having a third party evaluate your business and product processes and measure your performance is really motivational. Seeking B Corp certification and submitting ourselves for review was a necessary and proactive step to make sure we’re doing better from the start.”