Jessica Alba has partnered with Brian Lee of The Honest Company for Honest.com, a just-launched baby safety website that alerts new parents of the chemicals and ingredients in items like diapers and baby food. In addition to this consumer information, Honest.com also sells nontoxic cleaning products, plant-based diapers and other baby-safe products.
“When I became a mom, I finally became the person that I am, that I always should have been,” Alba says on the Honest.com website. “It’s the most satisfying job in the world. But it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start.”
Alba previously said that she was inspired to create Honest.com after discovering that products she’d purchased were laden with chemicals. She began importing safe baby products from other countries and wanted to save similarly minded parents that extra step.