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Jessica Alba and Honest.com Raise $27 Million in Funding

Posted by & filed under SFW, The Daily Dose (Entertainment News).

Not only is Jessica Alba releasing a parenting book based on her startup Honest.com, but she’s also raised $27 million in funding to grow the website.

“The overwhelmingly positive response we have received since our recent launch has shown us we need to continue dedicating time and resources to further develop our Honest brand and community,” said Alba in a statement. “The new funding confirms our positioning and acknowledges the big need for a brand and service to deliver pure, healthy products that are delightful, effective and beautiful.”

Honest.com’s new investors — General Catalyst Partners, Institutional Venture Partners and Lightspeed Venture Partners — have previously backed online ventures like Zynga, Twitter and Netflix, so Alba’s startup is in great company.

What do you think of Jessica Alba’s mission to make eco-friendly baby products accessible to all?

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