The car company’s excuse for using a body double to fake the Bronx scenes? Lopez was just too busy: “In today’s world, people are increasingly mobile and their work takes them to a variety of locations. As a result, we took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule.”
The original Fiat release, however, claims that Lopez actually did return to the Bronx. There’s even a quote from Olivier Francois, the head of Fiat, about the ad: “We watch as [Lopez] leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by.”
To add to the controversy surrounding Jennifer Lopez’s Bronx Fiat commercial, an artist whose street art was shown is upset that he wasn’t asked permission, and has consulted his lawyer.