WWD publishes an annual list of the best- and worst-selling celeb magazine covers in the U.S., and it looks like we’ll be seeing more of Mila Kunis, Jennifer Aniston and Heidi Klum in 2012 and a lot less of Kim Kardashian and Justin Bieber.
Kunis’ covers for Cosmo, Elle and W led to above-average sales, while her GQ cover was the magazine’s best-selling issue of the year. Other celebrities whose covers performed well at newsstands include Sarah Jessica Parker and Lady Gaga — so long as she’s wearing plenty of makeup. (The Harper’s Bazaar issue that featured a makeup-free Gaga tanked, according to Fashionista.)
Perhaps the most compelling tale of celeb magazine cover sales belongs to Kim Kardashian. Her magazine covers for the February issue of Glamour and the August issue of Cosmo were the best-selling issues of the year for those magazines. After her short-lived marriage and the subsequent Kardashian backlash, however, come reports that her January 2012 Glamour cover will have below-average sales.