Jay Z dropped the music video for “Holy Grail,” featuring Justin Timberlake. The rapper is the very first musician to release his video exclusively on Facebook. To top it all off, the video will not be released anywhere else for the first 24 hours (until noon EST on August 30).
“What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution of music and how musicians can connect with their fans,” says Nick Grudin, head of content partnerships for Facebook. “And we think that is particularly evident in Jay Z’s approach here, which will really allow him to go direct to a massive and instant global audience. It’s something that only Facebook I think can really deliver in this way, given the scale of the audiences musicians have and the global nature of those audiences and the social dynamics of what happens when they engage on Facebook.”
Facebook’s reach is significant for both Jay Z and Timberlake, who have 17 million and 25 million fans on the social networking site respectively. However, some might question Jay Z’s move, since Timberlake owns a pretty large stake in MySpace.
The music video in question definitely goes hand-in-hand with Jay Z’s new hip-hop as art mantra. The video scrambles the song, starting with the second verse rather than Timberlake’s first verse, and is accompanied by some pretty stunning visuals of the two men.
Check out Jay Z’s music video for “Holy Grail” featuring Justin Timberlake below.