Jason Statham has the cover of the April 2012 issue of Details magazine, but the action star is quick to dispel any ideas that he is a brand. Consider this exchange between Statham and Details writer Ivan Solotaroff:
“Do you think of yourself as a brand?” I ask.
“Fahk no,” he smirks. “Why should I?”
“People see a guaranteed $30 million a film as a brand in need of management.”
“Fahk ‘em. Kim Kardashian‘s a brand.”
Statham also discussed how he values authenticity in his action roles, choosing to do as many of his stunts as possible. “Fahkin’ hate green screen,” he sneered. “Pay significant amounts of money never to do it again. You cannot fake adrenaline.”