The environmentalist has teamed up with Reverb to launch the “Tree is a Four Letter Word” campaign, which allows fans to donate $5 via text message. This allows Reverb to ensure that a tree gets planted in an area where it is needed most. Mraz will even be digging in the dirt himself in select cities throughout his tour, where he will participate in tree-planting events.
As social media promotion bits for the campaign explain, “Be among the first to plant trees in Jason’s virtual fan forest! Text ‘tree’ to 85944 to make a $5 donation. And if you’re coming to a show, stop by the Reverb Eco-Village to find out how to help your local tree organizations.”