Iggy Pop is the new frontman for an entirely different creative venture: a Paco Rabanne fragrance called Black XS L’Exces. The celebrity scent will debut in France early next year with men’s and women’s versions. Jonas Ackerlund shot a commercial — and captured this photo — for the upcoming ad campaign.
Surprisingly, this isn’t Iggy Pop’s first foray into fashion. He’s previously collaborated with design houses like John Varvatos and Versace, and he even created a collection with Barneys creative director Simon Doonan and Archive 1887 in 2010.
Are you surprised to see Iggy Pop as the face of a Paco Rabanne fragrance?