Gwyneth Paltrow is moving into retail with her just-launched GOOP Shop, and the first collaborative item to be put up for sale is a doozy: a $90 T-shirt. Dubbed “The goop tee,” the astronomically priced piece of apparel is simply a cotton crewneck tee with side seams and grosgrain piping on the shoulders.
“We’ve collaborated with Kain Label, creators of the perfect tee, to create a version exclusive to goop, inspired by tuxedo tailoring, we added grosgrain piping to the shoulders and sides, and shortened the length, modernizing this essential wardrobe staple,” reads the copy on the GOOP Shop page for the $90 T-shirt.
Paltrow and her team will place one item on the site a week. What do you think the next one will be?