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Gwyneth Paltrow Inks Hugo Boss Fragrance Deal

Posted by & filed under SFW, The Daily Dose (Entertainment News).

Gwyneth Paltrow in Harper's BazaarGwyneth Paltrow is officially the face of Boss Black Boss Nuit Pour Femme perfume. She’ll appear in a multiplatform campaign for the fragrance when it’s released later this year, including TV commercials, print ads and online initiatives.

The actress recently revealed to WWD how well the new gig meshes with her lifestyle. “To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive towards in my own life,” she explained.

The latest Hugo Boss fragrance is inspired by the little black dress, specifically its sensuality and elegance. Do you think Gwyneth Paltrow is the right rep for the perfume?