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Fiat 500 & Gucci Get Shorty

Posted by & filed under Fashion), SFW, Video.

Unveiled in February 2011 the Fiat 500 by Gucci is a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. A cabriolet version was launched last summer, and we’re starting to see the 500 on the streets of LA, NYC and elsewhere.

With the car creating its sensation opposite the logically compared Mini, Fiat 500 commissioned these short films by major film and fashion players to rival those of Mini’s parent company, BMW.

Purple presents “Papillon Polaroid” a film by Olivier Zahm.

“Papillon Polaroid”, featuring Betony Vernon, is set at the Museo Casa Mollino, Torino, former home and now museum dedicated to Italian designer and architect, Carlo Mollino. This film would create a poetic combination of three pillars of Italian design: Fiat, Gucci, and Carlo Mollino.

Dazed & Confused presents “The Race” a film by Will Davidson.

The Fiat 500 by Gucci, an exhilarating embodiment of Italian spirit stars in The Race – a short film exclusive to Dazed directed by fashion photographer Will Davidson.

NOWNESS presents “Assembly line” a film by Chris Sweeney.

Chris Sweeney’s film for the 500 by Gucci fuses two power houses of Italian design with a playful twist that brings the 500 to life in a completely unexpected way.

Vogue presents “Reverse to Perfection” a film by Francesco Carrozzini.

Luxury restores order with the Fiat 500 by Gucci.

“Divergence” a film by Alexi Tan.

Two lovers are having a secret affair. They long to be together and at the same time they know they shouldn’t be. Just like their passionate encounters, their one of a kind cars, two Fiat 500 By Gucci also reflect the state of their relationship, moving fast apart but always finding a way to come back. She decides to leave once and for all, he makes the chase… will they return to one another one more time?