Dress like your favorite British TV characters! Producers of “Downton Abbey,” Carnival Films, are launching a clothing line inspired by the show’s iconic fashion.
The worldwide success of the show has inspired many fans to start sporting their favorite period pieces, and has even caused sales for such clothing items to sky rocket. The only questions people have on their minds is: why did it take the “Downton Abbey” people so long to make a clothing line? Well, the answer is simple. They wanted to make sure fans stuck around to help establish the show’s brand.
“It’s a very slow burn the moment you get into retail, it’s extremely cautious, it has to test the established brand…No one wants to launch products if the show’s going to be a flop,” said Gareth Neame, managing director of Carnival Films.
The “Downton Abbey” brand will be expanding far beyond clothes. They will also release homeware, beauty products, stationary and even wallpaper inspired by the show.
Are you excited for a “Downton Abbey” clothing line?