Ageless supermodel Claudia Schiffer was the face of six Guess ad campaigns between 1989 and 1991, so it’s only appropriate that she return for the brand’s 30th anniversary. Photographer Ellen Von Unwerth and creative director Marciano, who were both behind the original ads, also returned for the campaign.
“Guess will always have a soft spot in my heart, and I’m excited that 23 years later we can still work together so successfully,” said Schiffer. “Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories.”
The fashion featured in Claudia Schiffer’s Guess ads includes denim, T-shirts, an animal-print blouse and a gingham top. The collection will be available at Bloomingdale’s and Guess stores starting on April 19.