Britney Spears recently tweeted a photo from an ad she’s doing for the Twister Dance game, and the eagle-eyed editors at Fashionista noticed that the top she’s wearing in it is the Eternal Love bra by BodyRock, which costs a whopping $20,000.
What goes into a five-figure sports bra? Plenty of 18K gold and Swarovski crystals, which appear on the silk garment’s attached jewelry. Fashionista caught up with BodyRock founder Kelly Dooley, who divulged a few more details about Spears’ selection of the sports bra:
My PR company, Chic Little Devil Style House, was working with Britney’s stylist for some time to make this placement happen,” Dooley explained. “After Britney’s first fitting with the product, I had to rush to make a second bra for her dance double. That’s when I knew that the pop princess would be wearing BodyRock. I just couldn’t wait to see the video! When she tweeted some preview images I literally almost had a heart attack!
Can you imagine sweating it out in a $20,000 sports bra?