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Beyonce Launches New Fragrance

Posted by & filed under SFW, The Daily Dose (Entertainment News).

Beyonce Pulse NYC

Beyonce is a woman of many talents — singer, dancer, actress and business woman. The starlet is adding one more product to her name; a new fragrance called Pulse NYC.

In an ad for her fifth perfume, Beyonce dons a strapless, sparkling minidress has she overlooks the New York skyline, with the Empire State Building in the background. The ad seems fitting since the actual perfume bottle is shaped as a skyscraper.

Beyonce also released a behind-the-scenes video of her ad shoot, where she talks about the idea behind the fragrance and its campaign, which was directed by Joe Zee of ELLE magazine.

“I thought that now that I am a New Yorker and I’ve learned about how I can accomplish anything in this city, I felt it was an appropriate energy for the new fragrance,” she said, also joking about the blue-tinted perfume bottle, saying it is clearly her favorite color

See Beyonce behind-the-scenes at the photo shoot for Pulse NYC below!

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