Beyonce has teamed up with H&M to promote their latest line of swimwear.
The singer described the campaign by explaining, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Ann-Sofie Johansson, H&M’s head of design, said, “What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”
Keep an eye out for the full ad campaign appearing now in markets everywhere.