Alicia Silverstone is known for her eco-friendly sensibilities, so it’s no surprise that she’s collaborating with Juice Beauty on an organic skincare collection. The five-item line includes pressed powder, cleanser, moisturizer, facial highlighter and lip color, all priced between $16 to $36.
“This is who I am,” Silverstone told WWD when asked about the Juice Beauty collection. “This is not just something I’m slapping my name on. I would never align myself with something that I don’t 100 percent believe in. I think people count on me for that, and I take pride in that.”
Alicia Silverstone said that she has been working with Juice Beauty on the line for about two years.