Twentieth Century Fox just announced an opportunity for Gleeks to check out special advance showings of “Glee: The 3D Concert Movie” on August 10, 2011, two days prior to the film’s world premiere. The studio notes, “Ticket holders for these special screenings will get a merchandise packet created especially for the event, including a GLEE logo lapel pin, commemorative ticket and lanyard, silicone bracelet, hat, commemorative GLEE RealD 3D glasses, and backpack.
The screenings will take place in 291 theaters across the U.S. and Canada. Tickets for the event go on sale July 13 for Gleeks on the official movie Facebook page (www.facebook.com/glee3dmovie), while public sales begin the next day at www.gleeksneak3d.com. Ticket sales will end on August 2, to allow for mailing of the special ticket and bag.
The “Glee Live!” tour sold more than 500,000 tickets across the US, Canada and the UK, and the concert movie will no doubt not only allow those fans to re-live that experience, but offer those who missed out on the sold-out concerts to virtually experience the show from the best seats in the house.
With concert movies from Justin Bieber, Miley Cyrus and U2 each testing the format and delivering huge box office returns to their stars, and the current economy translating to many youngsters missing out on the live experience due to ticket prices, theatrical 3D concert experiences are a trend sure to continue into the foreseeable future.
While the “Glee” phenomenon captures a specific audience, I’m sure the provocative pictures published of Lea Michele and others from the squad will do nothing but help the 3D film’s popularity.