Actor Adrian Grenier is about to become a winemaker thanks to Shft House Wines, a venture he’s embarked on with film producer Peter Glatzer. Shft House Wines is an offshoot of Shft.com, the duo’s lifestyle website that centers on sustainability and eco-friendly products.
“We decided that we were going to create a sustainable wine because we are all about connecting and lifestyle, and what better way to connect and communicate ideas about sustainability than around a nice dinner with a great bottle of wine,” Grenier told Robert Scoble. “It’s a social lubricant.”
Adrian Grenier tweeted this photo of Shft House Wines’ first blend, Stomping Ground, which contains Paso Robles, Calif. grapes from sustainable, organic and biodynamic vineyards.