According to the press release, both singers will “design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles.”
Minaj spoke about the new endeavor by saying, “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.”
Levine also weighed in on his upcoming fashion launch. “Partnering with Shop Your Way to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection.”
Each singer’s product line is expected to be released this year.